An interactive Power BI report analysing 5,000 viral social-media posts across four platforms, eight regions, six content formats and ten hashtags — turning raw engagement data into clear, decision-ready insights.
The total engagement the dataset represents, aggregated across all 5,000 posts.
Total views across every platform and region.
The largest engagement signal — about three-quarters of all interaction.
How often content was passed on to new audiences.
Direct conversation generated by the content.
Likes, shares and comments combined, as a share of views.
Individual posts, each with platform, region, format and hashtag.
The dashboard rolls a single post-level dataset up into the views that matter to a brand — by platform, region, content format and hashtag — reporting true engagement totals alongside average performance per post, so volume and quality can be read separately.
The most important, decision-relevant takeaways — explained plainly.
Average views per post stay flat — around 2.5 million — across every platform, format and hashtag. Total reach is mostly a function of how much a channel posts.
At a 13.8% engagement rate, Instagram turns views into likes, shares and comments more efficiently than any other platform.
The United States accounts for 14.1% of all views — the biggest single market — followed by Brazil, the UK and Canada.
Posts tagged "High" average slightly fewer views than those tagged "Low", so the label shouldn't be used to prioritise content.
Reels, Tweets, Videos, Shorts, Live Streams and Posts all land within a couple of percent of each other on average views.
On every platform, likes make up roughly three-quarters of total engagement, with shares and comments making up the rest.
The dashboard is organised as a top-down narrative across three pages — built in Power BI, designed to be read by a decision-maker.
Headline totals, total views by platform and region, and the engagement-level split.
Average views and likes per post, the platform-by-format breakdown, and the engagement mix.
Each region's share of views, top hashtags by reach, and a short analyst's note.
Viral_Social_Media_Trends.csv — 5,000 individual posts, each described by platform, hashtag, content format, region, engagement level, and four engagement metrics (views, likes, shares and comments). Every figure on this page is computed directly from this file.
Download the Power BI file and open it in Power BI Desktop to interact with every chart.
